Meet The Founder
Alto Gary, MBA, GradCertBus(Mktg), GradCertBusLead
Former performer. Lifelong creator. Beauty realist.
I’m Alto Gary, MBA. Creative, dancer, director, producer, and now founder of AltoV Beauty. I’ve worn a lot of titles. Every chapter of my career, from performing at the Olympics to producing Super Bowl events, has been about showing up and showing out.
Alto's Story
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Plot Twist
AltoV was born during a major shift in my life. Perimenopause didn’t ask for permission. It came in with changes no one really talks about. I realized the beauty products I relied on just weren’t made for this season. So I created something that was.
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Doesn't Play Games
AltoV is part comeback story, part fresh start, and all real. If you’ve ever looked in the mirror and thought, “Okay, now what?” you’re not alone. You’re exactly who I made this for.
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Made For You
AltoV is part comeback story, part fresh start, and all real. If you’ve ever looked in the mirror and thought, “Okay, now what?” you’re not alone. You’re exactly who I made this for.
About AltoV Beauty
Beauty that keeps up, no matter what your body’s doing.
One day, the makeup you swore by just... stops working. Your skin’s changing. You’re changing. And honestly? You need beauty that can keep pace. That’s where AltoV comes in.
We create beauty products that support the in-between seasons — the real ones. From hot flashes to dry patches, long days to unexpected skin shifts, AltoV is made to work with where you are right now. No filters, no fluff, just products that respect the stage you're in.
Our formulas are lightweight and buildable, made to support your skin without weighing it down. We offer a full spectrum of shades because beauty isn’t one size fits all, and neither are we. Every product has a purpose. Simple. Smart. The way we like it.
You’ve made it through getting up to turn the TV, hot combs, and dial-up. You still got it. You always had it. And now your makeup finally gets it too.
Ready to find what works for you? Welcome to AltoV Beauty.